Cookies Policy – Heedshop.eu

Version: October 2025 (GDPR & ePrivacy Directive compliant)

This Cookies Policy explains how Heedshop.eu uses cookies and similar technologies on its website. We comply with Regulation (EU) 2016/679 (GDPR) and the ePrivacy Directive (2002/58/EC).

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help us make the site work properly, improve its performance, and personalize content and ads.

2. How We Use Cookies

We use cookies to:
- ensure the website functions correctly;
- remember your preferences (such as language and consent);
- analyse traffic and measure performance (Google Analytics 4);
- deliver personalized advertising (Google Ads Remarketing).

3. Categories of Cookies

We classify cookies into the following categories:

• Necessary cookies – required for core functionality such as navigation, checkout, and consent management. They are always active and do not require consent.

• Analytics cookies – help us understand how visitors interact with our site (e.g., which pages are most popular). These cookies are set only after consent through the cookie banner.

• Advertising cookies – used to deliver relevant ads and measure campaign effectiveness through Google Ads. They are also activated only after consent.

4. Consent and Control (Consent Mode v2)

We use the Shoper cookie banner to collect and manage consent. Analytics and advertising cookies are activated only if you consent. Our website implements Google Consent Mode v2, which adjusts how Google tools (Analytics and Ads) behave depending on your consent choices. You can change or withdraw your consent at any time using the 'Manage cookies' link in the website footer.

5. Managing Cookies in Your Browser

Most browsers allow you to control cookies through settings. You can block or delete cookies if you wish. Please note that disabling necessary cookies may affect website functionality.

6. Third-Party Services

We use third-party providers to operate and analyse our website:
- Google Ireland Ltd. (Google Analytics 4, Google Ads, Tag Manager)
- Shoper S.A. (hosting, e-commerce platform, consent management)

Depending on the service, these parties act either as our data processors under Article 28 GDPR or as independent data controllers. In particular, Google may act as an independent controller for its advertising and analytics services.

For more details on how Google uses data from sites and apps that use its services, please see:
https://policies.google.com/technologies/partner-sites

7. Data Retention

Analytics cookies are typically retained for up to 13 months, while advertising cookies may last up to 90 days. Necessary cookies usually expire at the end of your browsing session or within a few days.

8. Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in technology or legal requirements. The latest version will always be available on this page.

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Contact: biuro@heed.com.pl | Justyna Tokarz ZPH "HEED", ul. Równoległa 78A, 42‑216 Częstochowa, Poland